Jonano is a eco fashion company who designs and sells organic, sustainable designs. Their concept is simple:
Why should sustainability be stuffy, unaffordable, or overcomplicated?…
Jonano’s vision really is that simple. However, what stood out to me the most was this model casting video from Jonano. Their call was to women. Not to size zeros but to women with women’s bodies, curves and all. I wanted to post this because I have hope that more companies in the fashion industry will do this in the future and use models that are representative of what women actually look like instead of creating and perpetuating an unattainable, deadly standard.

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