Jonano is a eco fashion company who designs and sells organic, sustainable designs. Their concept is simple:
Why should sustainability be stuffy, unaffordable, or overcomplicated?…
Jonano’s vision really is that simple. However, what stood out to me the most was this model casting video from Jonano. Their call was to women. Not to size zeros but to women with women’s bodies, curves and all. I wanted to post this because I have hope that more companies in the fashion industry will do this in the future and use models that are representative of what women actually look like instead of creating and perpetuating an unattainable, deadly standard.


In honor of World AIDS Day, Dulce Locura is featuring DESIGNERS AGAINST AIDS (DAA), an organization founded to heighten AIDS awareness in the media and in society. DAA targets youth in industrialized nations by incorporating music, celebrities, fashion and other pop culture into their creations.

Those who shop at H&M have likely seen the Fashion Against AIDS collections launched by DAA and the popular clothing chain. Together they worked with designers, artists and celebrities to create shirts sending messages that spread awareness about AIDS.

The online shop
features pesticide-free, Fair Trade cotton collections of T-shirts, hoodies, underwear and nightwear for men and women.

Remember those colorful candy wrapper bags and chic dresses you read about below? You could have one if you go to and share your favorite holiday tradition. Easy as that and you could win a gift certificate to buy a new ethical fashion piece to add to your wardrobe!

Based in Massachusetts and available online for shipments to the US, Canada and Europe, Jute & Jackfruit is an eco-fashion company with three main visions.

To empower women worldwide through socially conscious endeavors and fair trade.

To support the environment in everything we do.

To offer exquisite fashion-forward clothing, jewelry and accessories.

The story of how Jute & Jackfruit started goes hand-in-hand with its current goals. Founder Shana Yansen spent time working in Asia and while she was there she made two observations that eventually led to business opportunities. There was a huge garment industry as well as increasing environmental damage.

Having previosly worked as a health educator in Honduras, Shana remembered the women artisans and business owners that she came into contact with and how they impacted her. In an effort to empower these women yet again Shana created an enterprise where women artisans and business owners can better their lives in an environmentally friendly and sustainable way.

Jute & Jackfruit works by finding producers who implement both eco-smart materials and micro-craftsmanship and fair trade in their creations, especially in resource-poor settings.

Jute & Jackfruit sells products from various companies who meet these standards, including my personal favorite:

Nahui Ollin

Nahui Ollin artfully blends Mayan weaving with designer handbag style
Each handbag takes between 1-5 days to make and requires 150 to 4,000 candy wrappers
Through the purchase of these bags, indigenous Mayan communities are empowered to continue weaving and preserving their art, language and culture.
Hand made in Mexico

Check out Jute & Jackfruit online, especially their collection of dresses and Nahui Ollin for the most colorful bags you have ever seen 🙂

Did you even know fabric can be made out of milk? It has been termed an eco fabric and is used by many high-end eco designers, including Linda Loudermilk who has been featured on Dulce Locura. However, many are now arguing that like bamboo, it is not as eco friendly as many are saying.

Milk fiber was discovered as a source for fabric by the Germans in World War I. It is made by drying liquid milk and extracting the proteins whuch are dissolved into liquid once again. Finally the fibers are spun together to create yarn and fabric. Milk fabric is useful to designers because it allows for dye, is breathable and extremely soft and lightweight.

Some argue that milk is eco friendly because milk fiber doesn’t use as much energy or produce as much waste as cotton, it is more biodegradable, and the process of producing milk fiber is chemical free.

As I was reading the list of pros, the cons kept coming to me and after doing more research I am truly convinced that milk fabric is not eco friendly.


  • The dairy industry is already harmful to our environment. Greenhouse gases are the most talked about, but another aspect is that the grains needed to feed cows could also be used to feed starving people.
  • The University of Virginia has found that the milk proteins are allergenic, they can be absorbed by sweating and cause harsh reactions.
  • There are better uses of water than dairy farming…like for people.
  • All garments made from milk fabric so far have been incredibly expensive, available to only a handful. One of the big arguments for eco fashion is its support for social justice…how is using resources badly needed by the majority of the world’s population so the rich can wear silky dresses supporting this?

This debate is not likely to settle anytime soon…if ever. Like bamboo there are arguments for both side, and it is up to the consumer to determine if the fabric is right for them.

I wasn’t quite sure whether I should feature this particular creation because I am not sure if fabric is eco friendly, however the concept is and the dress is way too innovative and chic to not show you all.

This dress is called Flare and is the invention of Dutch designer Stijn Ossevoort, who studied both industrial engineering and art design and uses his work as a way to show the way we relate to products, in this case LEDs, lightweight and energy efficient lights. Often used to light living spaces, he has attached them to a dress. The LEDs are powered by wind energy and as the wearer moves the dress glows and lights up in various formations.

Though not super wearable or likely to catch on, the Flare dress definitely makes a statement in regards to the way we light our living spaces and the ability and responsibility we have to find alternate sources of energy.